Link Redirector vs Rebrandly
Rebrandly is an excellent branded link platform for marketing teams. If your team lives in Microsoft 365 and your IT department has requirements around data residency and authentication, this is where the two products diverge.
Rebrandly is built for marketers.
We’re built for IT teams.
Rebrandly excels at link branding, UTM parameter management, retargeting pixels, and social media workflows. If your use case is a marketing team managing campaigns, Rebrandly is genuinely strong at what it does.
Link Redirector is built for IT teams and the Microsoft 365 organizations they support. The focus is on data sovereignty, Entra ID authentication, and tight Outlook integration — not campaign analytics or retargeting pixels.
The key question: are you managing marketing campaigns or managing organizational links? If it’s the latter — internal shared libraries, secure redirects, Outlook workflows — Link Redirector is the fit.
Rebrandly
SaaS platform optimized for marketing teams. Rich UTM, retargeting, and campaign analytics. Data lives in Rebrandly’s cloud. Per-seat pricing scales linearly. No Microsoft 365 integration.
Link Redirector
Self-hosted in your Azure subscription. Entra ID SSO, Outlook Add-In, org-wide link library. Per-tenant pricing — not per user. AES-256-GCM encryption. Zero vendor data access.
Feature comparison
| Feature | Rebrandly | Link Redirector |
|---|---|---|
| Data location | Rebrandly’s cloud infrastructure | Your Azure tenant, your region |
| Authentication | Rebrandly account (SSO add-on on higher tiers) | Microsoft Entra ID SSO — no new passwords |
| Microsoft 365 integration | None native (Zapier/webhooks only) | Native Outlook Add-In (compose + read mode) |
| Org-wide deployment | Manual per-user or team access | M365 admin center — one deploy, all users |
| Pricing model | Per-seat — cost grows with headcount | Per-tenant — cost fixed regardless of users |
| Vendor data access | Rebrandly can see your links & click data | Zero — InWorks has no access to your data |
| Data residency / GDPR | Rebrandly’s DPA; EU data center optional on Enterprise | Stays in your Azure region; Azure DPA applies |
| One-time links | Not available | All plans — self-expire after first click |
| Branded redirect pages | Redirect flow customization on paid plans | Custom HTML templates with countdown & message gate |
| Shared org link library | Workspace-level (per Rebrandly workspace) | Org-wide Entra ID-scoped searchable library |
| UTM parameter builder | Yes — strong UTM workflow | Not built-in (UTM params in destination URL) |
| Link retargeting pixels | Yes — on paid plans | Not available (not an enterprise IT requirement) |
| AI-accessible API | Yes, REST API | Yes — REST API with OpenAPI spec for AI agents |
When Rebrandly is the right choice
We’re not for everyone. Here’s when Rebrandly genuinely makes more sense.
Choose Rebrandly if…
You’re running marketing campaigns at scale
Rebrandly has a mature UTM parameter builder, campaign tagging, link grouping by campaign, and deep analytics built for marketing attribution. If link clicks are a primary marketing metric, Rebrandly’s reporting is significantly richer.
Choose Rebrandly if…
You use retargeting pixels on your links
Rebrandly supports adding third-party retargeting pixels (Facebook, LinkedIn, etc.) to links. If you need to retarget people who clicked a link, this capability doesn’t exist in Link Redirector at all.
Choose Rebrandly if…
Microsoft 365 isn’t your primary platform
Link Redirector’s core advantages are its Entra ID integration and Outlook Add-In. If your organization doesn’t run on Microsoft 365, you won’t benefit from either, and Rebrandly’s broader ecosystem integrations may suit you better.
When Link Redirector is the right choice
Choose Link Redirector if…
Data sovereignty is a requirement, not a preference
If your legal or security team won’t approve a SaaS tool that stores link data in a third-party cloud, Link Redirector is the answer. Your links live in your Azure subscription. InWorks has zero visibility into your data.
Choose Link Redirector if…
You want IT-grade authentication and access control
Rebrandly has its own user account system. Link Redirector uses Entra ID — the same identity system governing everything else in your M365 tenant. No separate accounts, no separate SCIM, no separate MFA policy to enforce.
Choose Link Redirector if…
Cost scales without growing per-user bills
Rebrandly charges per seat. As your organization grows, so does your bill. Link Redirector is licensed per tenant — a flat rate regardless of how many users are in your Entra ID directory. Meaningful at scale.